“Booking” is a generic name which can not be registered as trademark

A generic name is the name of a class of products or services, is ineligible for trademark registration.

Booking.com, a travel-reservation website, sought federal registration of marks including the term “Booking.com.” USA Supreme Court Concluded that “Booking.com” was a generic name for online hotel-reservation services, not eligible to registration as Trademark.

Held: A term styled “generic.com” is a generic name for a class of goods or services only if the term has that meaning to consumers.

(a) Whether a compound term is generic turns on whether that term, taken as a whole, signifies to consumers a class of goods or services. The courts below determined, and the PTO no longer disputes, that consumers do not in fact perceive the term “Booking.com” that way. Because “Booking.com” is not a generic name to consumers, it is not generic.

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